ramblings by singer-lyricist Cobain^_^ -wow gold
"Most of Nevermind is packed with generic punk-pop that had been done by countless acts from Iggy Pop to the Red Hot Chili Peppers… the band has little or nothing to say, settling for moronic ramblings by singer-lyricist Cobain." – Steve Morse of the Boston Globe, first review for the album Nevermind During the heyday of spandex, excessive use of hairspray, and sing-a-long hair metal anthems,
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a tiny music scene called grunge managed to rise to greatness, as evidenced by Nirvana’s rise to the top of the music charts. The over-saturation of glam bands in the late eighties and early nineties is a perfect analogy for what’s happening to the gaming industry today. More and more big budget releases are coming out in bvnk,jlo0y8uftgbcnvbm similar genres (Modern Warfare 2 and Bad Company 2, anyone? or how about Rock Band vs. Guitar Hero?),
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which is creating a plethora of strategic issues for those of us in the industry. As game designers and marketers, we’re dealt the heavy task of cutting through the clutter and making our creations stand out. In a world of massive marketing and development budgets, how do smaller budget indie games and/or new IP from major publishers succeed amongst major game releases? Just as grunge music succeeded in the wake of glam metal,
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there must be a solution. A new book suggests brands that reverse their thinking and delight consumers in unexpected ways will prevail (more on that later). What’s happening today in the game industry is a phenomenon that Prof. Anita Elberse at Harvard Business School calls the “Blockbuster Trap.” In this repetitive cycle, video game companies attempt to replicate the success mvhku90-8794etrfsdxcbgvcv of competitors by imitating “winners” and increasing their own level of investment. Their success causes other video game companies to follow suit,
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causing investment levels in the industry to catapult. As the level of investment goes up, companies become more risk averse, and are more likely to try and copy their own successes (You've seen a ton of vampire brands and will see even more, thanks to the “Twilight” series!). So how does this translate to the video game industry? The biggest releases in the industry - Guitar Hero 5, The Beatles: Rock Band, Halo: ODST, Modern Warfare 2, Battlefield 2: Bad Company - have been mostly sequels or modified iterations of past successes. But before you burn your proverbial spandex pants and begin to pretend you don’t know the lyrics to “Every Rose has its Thorn,”
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let’s first consider that these massive blockbuster games do actually Would you, as a player of WoW, be for this idea or against it, and why? If for, how would you propose implementing such an idea? I know that many out there will be appalled by such an idea, but I can't help getting a little tearyeyed thinking about downing the Lich King with my best tauren buddy by my side. A beautiful thought.
ngueirtkfjdxq serve the greater good of the industry. In addition to macro trends like attracting more gamers and increasing the share of consumer spending for gaming related products, these tent-pole game titles help create a virtuous cycle where success helps breed success. Consider that a company making large investments in producing major video game blockbusters is more likely to attract the top industry talent, because top tier talent sees larger investments as helping improve the odds their creations will be a hit. As someone who regularly draws comparisons between the music and games industries,
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I enjoyed reading that. It was, however, an overwrought way of stating "less is more," or my personal favorite, "keep it simple, stupid" (featuring the ironic acronym KISS). My personal gaming tastes lean towards the arcade side of the spectrum, the games that are simple to play, yet difficult to master. As such, I'm constantly bored and uninterested by the so-called AAA blockbusters from the major publishers. I couldn't tell you the difference between any of them from their marketing campaigns, or even from playing them. Having said that, there was one game from the unlikeliest of places that caught my eye, and still holds my attention, Borderlands. After reading through the postmortem in GDMag, it looks like they took exactly your advice, focused on a select group of features, made them them shine (skill trees, characters classes), came up with a unique "hook" (cellshaded visuals), and shipped a unique new game to market. Only thanks to the support of a publisher who shared their vision.xll
Really hope it would be useful!
Editor: Lawrence
O(∩_∩)O~~Related Article\(^o^)/YES！
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